The Tech Loft

In early April 2020, a significant decision was made at Mercola.com that sent shockwaves through the digital realm: we deliberately blocked Google from indexing our articles and breaking news blog posts. This move was not arbitrary; it was a conscientious step taken in response to the growing concerns about the invasive nature of surveillance capitalism, spearheaded by Google. The Era of Surveillance Capitalism For years, we've been sounding the alarm about the dangers posed by surveillance capitalists, with Google at the forefront. Most websites, including countless smaller ones, rely on Google's "free" analytics program and advertising platforms. But as the saying goes, there's no such thing as a free lunch. Behind the facade of free services lies a stark reality: your personal data is the currency exchanged for these conveniences. Google's power extends far beyond mere data collection. It operates as a surveillance agency with formidable yet covert capabili